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BMW Auto Show
Press Conference
Chengdu/ Guangzhou 2021
The objective of this event is to deliver a premium encounter where individuals, cars, the environment, and technology coexist in unison. Our main concept for the event is "Dynamic Harmony" which aims to create a feeling of progression. The shift from a static to dynamic state is essential in generating diversity, allowing the sensation to maintain equilibrium, and developing a completely new realm. The beauty of dynamic harmony is primarily conveyed through simplicity, balance, symmetry, unity, and scientific spirit.
Creative Direction - Steven Chao
Account Management - Joe Wong
Spatial Design - Ava Yang, Zhou Wen
Graphic Design - Pietro P.
Event Agency: Freeman
STAGE DESIGN & KEY MOMENTS
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