Bvlgari's 2022-2023 Holiday Season Campaign carries the uplifting tagline "I Believe In Wonder." To celebrate Christmas in 2022 and welcome the New Year of 2023, the Bvlgari fragrance SBD Department has planned a PR event pop-up store at Zhangyuan Shanghai. The central theme of the event revolves around the concept of "Unbox Your Wonders." With a strong desire to immerse the public in "the world of Bvlgari" and showcase the brand's exquisite "Art of Gifting," the event aims to offer a truly immersive experience.