Bvlgari Mediterrenean High Jewelry Event
Shanghai 2023
The Bvlgari Mediterranean High Jewelry Event in Shanghai is an exclusive gathering for Bvlgari's VIP guests, showcasing the Mediterranea High Jewelry collection inspired by the historic splendor of Byzantine Venice, emphasizing themes of Roman Splendor, East Meets West, and Southern Radiance. The event's design draws heavily from Byzantine culture, celebrating the intersection of art, history, and the Mediterranean's rich heritage.
The experience is divided into three themed sections, starting with a mingle area that highlights the Greek and Roman cultural fusion, reflecting Bulgari's iconic style influenced by opulence and historical grandeur. The fashion show follows, illustrating the "East Meets West" theme, honoring the ancient Silk Road's connection between China and the Mediterranean. The event culminates in a gala dinner set against a backdrop inspired by Southern Italy's landscapes, embodying the "Southern Radiance" theme with vibrant colors and natural beauty.
This event offers guests a deep dive into a narrative that marries Byzantine legacy with Mediterranean elegance through artistic expression, inviting attendees to explore the cultural depth and artistic magnificence that define the Bvlgari brand.
Creative Direction - Daniel Wang
Spatial Design - Ava Yang
Event Agency - Apax Group









