Diptyque Le Grand Tour Shanghai 2021

Le Grand Tour, a 60-year anniversary Diptyque Roadshow, took place across three Chinese cities: Shanghai, Chengdu, and Taipei. The roadshow featured captivating pop-up stores, each meticulously crafted to embody the spirit of Dyptique's new product line and the distinctive qualities of its ingredients. Within each space, visitors were greeted by immersive environments that showcased unique scents and designs inspired by its ingredient-related iconic destinations such as Paris, Venice, Byblos, Kyoto, Milies, and the Universe. As a collaborative team of three, we as well collectively conceptualized and developed the brand aesthetic for this project.

Creative Direction - Josah Wang

Spatial Design - Josah Wang, Ava Yang, Qiang Zhang

Event Agency: K2