Ciné GUCCI

Gucci Space is a highly anticipated annual event organized by Gucci, taking place worldwide exclusively for their VIP guests. This year, the theme of the event is Ciné Gucci, an immersive journey into a world of timeless glamour where every guest is treated like an A-list film star from the Golden Age of cinema. The designed space aims to recreate a day in the extraordinary life of these glamorous stars. It begins with a chauffeur-driven arrival, followed by moments of beauty and pampering. Guests then venture through behind-the-scenes backstage areas to on-set locations, luxurious suites, and ultimately culminating in an indulgent dinner and an exhilarating after-party. Themed film sets serve as tributes to Gucci's rich history, its deep-rooted connection to the arts, and the various facets of Alessandro Michele's vision. Aesthetically, the space draws inspiration from the classic glamour of the silver screen, while creating an ambiance that embraces a dark and sensual mood through the use of dimmed lighting and alluring tactile textures.

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Event Location: 1 National event@ Shanghai

Event Date: May 20th- Jun. 5th (14 days event + 3 days to the public)

Targeted Total Attendees: 1,400 - 1,500 pairs