This booth was designed for the annual roadshow of the Chinese jewelry brand "I DO," which aims to market their new "Tower" collection featuring a precious red gemstone. Established in Beijing in 2006, the brand strives to be the leading jewelry brand in China with its unique ring band designs and innovative marketing strategies.

The centerpiece of the booth is a red tunnel, paying tribute to the collection's key focus on the red gemstone. Stainless steel trimmings are used to mimic the white gold bands that the gems are set in. The booth is designed to attract sales and promote the brand's image.