Lancôme's launch of Absolute Extrait was marked by a dynamic event designed to redefine its market stance with a 360-degree marketing approach, enhancing its luxury image and brand awareness. Centered on the exclusive essence of a rare rose from Plateau De Valensole, the event aimed to deeply engage VIP guests through a narrative divided into four key chapters: "Legendary Black Gold History," "Harvesting the Rare Rose," "Pushing Technological Boundaries," and "Artisanal Dedication to Perfection." These segments, represented through four thematic spaces, were crafted to offer guests a deep dive into the product's heritage and innovation, culminating in a VIP spa experience showcasing Absolute Extrait's transformative effect.

This initiative, blending storytelling, experiential marketing, and luxury branding, was intended to not only create a memorable experience but also to drive engagement, enhance the online and offline presence, and boost sales, establishing a new milestone for Lancôme in the luxury beauty sector.