The 2026 L’Oréal Hair Show is envisioned as a two-part event. The main part of the event is the annual Hair Runway Show — a stage where creativity, innovation, and craftsmanship come to life. Complementing it is a public pop-up house designed to introduce new products in an engaging, hands-on way. The aim is to create a space that is not only informative, but also playful — inviting audiences to learn, interact, and participate rather than simply observe.

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The L’Oréal “Salon” reimagines the ritual of beauty through technology and sensory design. Functioning as an art salon that sparks conversation, it transforms everyday hair care into an immersive, data-driven experience. Each zone — from the interactive Hair "Dyener" to the robotic Hair Repair Atelier and the luminous AirLight Bath House — explores how science and design merge to nurture, enhance, and express individuality. The environment itself becomes responsive: façades shift over time, lights pulse with data, and digital interfaces invite guests to touch, activate, and transform. Here, beauty is not only seen — it is experienced as a living, intelligent ecosystem.