The 2026 L’Oréal Hair Show is envisioned as a two-part event. The main part of the event is the annual Hair Runway Show — a stage where creativity, innovation, and craftsmanship come to life. Complementing it is a public pop-up house designed to introduce new products in an engaging, hands-on way. The aim is to create a space that is not only informative, but also playful — inviting audiences to learn, interact, and participate rather than simply observe.

The L’Oréal “Salon” reimagines the ritual of beauty through technology and sensory design. Functioning as an art salon that sparks conversation, it transforms everyday hair care into an immersive, data-driven experience. Each zone — from the interactive Hair "Dyener" to the robotic Hair Repair Atelier and the luminous AirLight Bath House — explores how science and design merge to nurture, enhance, and express individuality. The environment itself becomes responsive: façades shift over time, lights pulse with data, and digital interfaces invite guests to touch, activate, and transform. Here, beauty is not only seen — it is experienced as a living, intelligent ecosystem.