This project was developed as an immersive experience center for L’Oréal’s Age Perfect product line, designed to elevate sales conversion and spark social media engagement. The spatial concept translated the brand’s skincare narrative into a journey of discovery and education.

The environment was organized into six distinct rooms, each featuring a different product collection and its core ingredients. Together, the spaces formed a cohesive yet varied pathway — highlighting unique benefits while maintaining a unified brand voice. The result was an experiential setting that allowed visitors to explore, feel, and understand the Age Perfect range in a memorable and meaningful way.