The project was designed to introduce Vaseline’s new body lotion collection — Bottles No. 3, 4, 5, and 6. The spatial concept drew directly from the four core benefits of the line: whitening, moisturizing, smoothing, and tightening. These qualities shaped the visual language, material choices, and visitor experience throughout the space.

The event was organized into nine distinct rooms, each offering its own narrative — from Vaseline’s brand heritage and product displays to photography showcases, interactive installations, a live-streaming studio, and a full collection gallery. Together, these environments invited guests to step into the world of Vaseline, engaging with the brand in a memorable, immersive, and multisensory way.