Vaseline created a pop-up store in Shanghai to promote their new collection of Vaseline body lotion- Bottle 3,4,5,&6. The store design is primarily based on the four characteristics of the bottles, revolving around the ideas of whitening, moisturizing, smoothing, and tightening. The space is divided into six areas, each presenting distinguished content and products ranging from Vaseline brand history, product displays, and interactive installations. There is also a live-stream stage area and a collection of classic Vaseline healing jelly products. The design aims to provide an immersive experience for users to explore the world of Vaseline.